Research Interest
Digital Marketing, Digital Content Consumption, Online Word of Mouth, Image Analysis

Journal Publications
Kent, Robert, Buffy N. Mosley and David A. Schweidel (2019). Advertisements in DVR Time: The Shelf Life of Recorded Television Commercials In Drama, Reality, and Sports Programs. Journal of Advertising Research, 59(1), 73-84.

Papers Under Review
Mosley, Buffy N., David A. Schweidel and Robert Kent, “Social TV and Television Consumption,” revising for 2nd round review at Journal of Marketing

Mosley, Buffy N., David A. Schweidel,and Kunpeng Zhang, “Outrage or Indifference? The Moderating Roles of Brand Familiarity and Strength on Social Media Content Emotionality Following Brand Crises,” under review at Journal of Marketing Research

Working Papers & Work in Progress
Mosley, Buffy N., David A. Schweidel and Kumpeng Zhang, “The Effects of Facial and Text-Based Emotions on Social Media Engagement,” Job Market Paper

“The Role of Emotionality of Facial Expression across multiple online platforms” with David A. Schweidel